How to Write a Successful Sales Pitch?

The powerful and profitable sales pitches requires upfront planning, so that you’re familiar enough with your prospect’s business that you can personalize your pitch instead of trying to stick to your scripted storyline.

Considering that, here are a few tips that will lead you on the right path to build a winning sales pitch.

1. Qualify the Prospects You’re Pitching

Are you sure you’re targetting the right customers?

If not then you’re hurting your business on several levels. Because it’s the first move you should be doing before building any sales pitch. Only after qualifying your potential lead, you’ll know whether it’s worth spending your time and energy into trying to sell to that prospect.

2. Make Memory with Your Hook

Develop your hook in such a way that it binds your customer’s desires to the product or the solution that you are offering.

For example, if your product offers proposal templates that lets business owners create professional-looking sales proposals in a matter of minutes without wasting their valuable time and energy. Then you can open your sales pitch with something like this — “I’m one of you. I felt the same pain as you are experiencing but I’ve found a solution to that problem”.

Boom!!! Sold

3. Convey a Believable Solution

So you’ve addressed and promised to resolve the pain, now it’s time to turn smoothly into your deal. But how do you do that?

Many salespeople make the mistake of heading straight from pain to product without properly directing prospects towards the solution. It’s like saying “Ohh you are depressed, buy this book “. This causes a major disconnection for your reader who’ll probably think, “why would I buy your product to help me with this?”.

You need to take your time and think thoughtfully about introducing the unique solution that you’ve discovered to help solve your prospect’s problem. This is where you add value in advance and educate them on why THIS is the solution that will work for them.

Going back to your book example, maybe your book is about “Self Help”. So, you need to convey how believing in yourself and building confidence can help you destroy fear and depression. At this point, you haven’t even mentioned your product yet but once you get your prospect to believe in the SOLUTION you’re presenting, then selling becomes easier.

4. Position Your Offer

So after you’ve presented your product and discussed what makes it so great it’s time to focus on positioning the deal. Because at this point you’ll prospect will ask “Why should buy this product from you and not from someone else?”

So, on top of presenting your USP and what makes your solution simpler, faster, and easier than the other folks (that means your competitors); you need to address WHY you’re selling your product?

Well, of course for the money, but you can’t say that on the face right? So, you got to think of an alternative reason.

There are several ways to do this such as by gathering social proof like testimonials and reviews you can show them that others have trusted you and they have been able to produce some positive results so we want as many people as possible to get the same results.

5. Move Them to Actions

And the final tip for the winning sales pitch is the clear call to action. Because obviously, you can’t expect the buyers to move forward on their own. Tell them exactly what to do next to get your offer. What they can expect to happen and how excited you are to be able to help them.

Final Words

That’s it!!! Now you know which buttons to push and how to mould your solution. It’s time to actually make that pitch and close the very next deal.

Good luck!!!!

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